As a brand designer, I specialise in revitalising established brands through purposeful and strategic design. This rebranding project for The Deep, a major UK aquarium and marine conservation centre was developed during my second year at university. It demonstrates how a strong visual identity can reposition a brand, sharpen its messaging, and create a deeper connection with the public.

I recently had the pleasure of collaborating with Paul at EFECTIV Nutrition to develop a new logo for their upcoming Hybrid Range, a product line designed specifically for the CrossFit community. As EFECTIV expands into this highly competitive sector, the goal was to create a brand identity that reflects the intensity, endurance, and versatility that CrossFit athletes embody.

As we move into 2025, the landscape of graphic design continues to evolve, blending technology, sustainability, and cultural influences to redefine aesthetics and functionality. From bold new digital experiences to nostalgic revivals, here are the key trends set to shape design this year.