EFECTIV Nutrition collaboration

I recently had the pleasure of collaborating with Paul at EFECTIV Nutrition to develop a new logo for their upcoming Hybrid Range, a product line designed specifically for the CrossFit community. As EFECTIV expands into this highly competitive sector, the goal was to create a brand identity that reflects the intensity, endurance, and versatility that CrossFit athletes embody.

EFECTIV Nutrition is well known for its premium quality supplements, catering to athletes at every level, from elite professionals to dedicated fitness enthusiasts. What truly sets them apart is their unwavering commitment to quality and a customer first approach, ensuring that every product meets the highest standards of performance and consistency. This same dedication needed to be reflected in the branding for their new range.

Being a Hull based company, it was fantastic to work with a local brand that is making waves in the sports nutrition industry. This project was an exciting challenge, and I look forward to seeing the new identity roll out across their product range soon.