FOR GREAT TASTE, GO PLANT BASED
A modern vegan bakery that goes beyond plant-based baking, it’s all about crafting indulgent treats with sustainability at its core. The Green Oven embraces this ethos, using 100% plant-based ingredients and eco-friendly practices to create artisan breads, pastries, and desserts. The result is a bakery that’s as ethical as it is delicious.
The Green Oven is a forward-thinking vegan bakery redefining plant-based indulgence. Rooted in sustainability and crafted with care, the brand needed an identity that reflected its commitment to quality, creativity, and conscious living.
My approach was to create a visual identity that feels as warm and enticing as the baked goods themselves. A refined yet characterful wordmark forms the foundation of the identity with the oak leaf icon representing nature and the plant-based approach which is all paired with a fresh, complimentary colour palette that again nods to the use of natural ingredients. Playful typographic accents and subtle textures add depth, while packaging design balances minimalism with a handcrafted feel.
The result is a brand that speaks to modern consumers, one that is effortlessly stylish, authentically ethical, and undeniably delicious.
*Concept Design