Jennifer’s Heaven is an independent floral boutique that blends modern design with timeless elegance. The identity centres around
a minimalist logo, a single rose paired with a delicate halo at its base, symbolising grace and reverence without overstatement.

The typography is refined and contemporary, chosen to reflect the boutique’s sophisticated tone of voice. A muted, luxurious palette featuring soft golds, rich browns, and understated beiges adds warmth and professionalism across both print and digital applications.

I developed a complete suite of brand assets, business cards, hang tags, and wrapping materials. Every touchpoint was designed
to elevate the customer experience and reflect the boutique’s attention to detail and modern floral artistry. The result is a brand presence that feels composed, considered, and quietly confident.