The Green Oven is a forward-thinking vegan bakery redefining plant-based indulgence. Rooted in sustainability and crafted with care, the brand needed an identity that reflected its commitment to quality, creativity, and conscious living.

My approach was to create a visual identity that feels as warm and enticing as the baked goods themselves. A refined yet characterful wordmark forms the foundation of the identity with the oak leaf icon representing nature and the plant-based approach which is all paired with a fresh, complimentary colour palette that again nods to the use of natural ingredients. Playful typographic accents and subtle textures add depth, while packaging design balances minimalism with a handcrafted feel.

The result is a brand that speaks to modern consumers, one that is effortlessly stylish, authentically ethical, and undeniably delicious.