The Velvet Fox is a vintage clothing boutique rooted in the idea that great style deserves a second life. More than just reselling clothes, the brand curates and renews standout pieces that echo current trends while retaining their character. The visual identity captures this balance. Bold and fashion-forward, but grounded in nostalgia.

At the centre is a distinctive logotype, designed to be confident and versatile across touch-points. Paired with it is a custom icon:
two triangles forming fox ears and a subtle ‘V’ in the negative space, a minimal mark with layered meaning. This graphic element adds personality and recognition across brand materials without overpowering.

The identity was rolled out across tactile printed assets, including a clean business card, a voucher system for in-store use, and a paper carrier bag designed with sustainability in mind. Each item reinforces the boutique’s curated, conscious ethos.

From palette to print, every detail is intentional, designed to elevate the experience and reflect a brand that doesn’t follow trends, but remixes them.