Established in 2021, The Hot Tub Guy set out to provide a reliable, high-quality hot tub service across the North West. As the business gained traction and built a strong reputation, founder Greg recognised the need for a more professional brand identity to reflect its growth. Having originally created the logo himself, he approached me to redesign it with a clear objective: to create a refined, versatile mark that could evolve with the company.

My approach was to retain the brand’s approachable feel while introducing a more polished visual language. I designed a clean, abstract icon inspired by the natural flow of water and bubbling motion within a hot tub. This was paired with a bold, confident typeface to communicate reliability and trust. The result was a flexible set of logo variations and lockups, allowing for consistent application across digital platforms, print materials, and branded vehicles.

The final identity delivers a timeless, scalable solution that supports the brand’s continued expansion and positions The Hot Tub Guy as a credible and professional name within the home and leisure sector.